Incept Corporation News

Sam Falletta Appointed President & CEO of Incept

Tue, 07 Feb 2012 10:33:17 -0700

CANTON, Ohio (Feb. 7, 2012) - Incept, a Canton-based conversational marketing firm, has appointed Sam Falletta to president and CEO. The appointment culminates a 15-year career at the company during which Falletta helped grow Incept from 10 employees to 250.

For the past six years, he served as president at Incept and led the company to average annual growth of over 40%. Also under Falletta's leadership, the organization was recognized as one of Northeast Ohio's Top Workplaces by the Cleveland Plain Dealer, and the number-one mid-sized company to work for in Canton.�

Company founder Jeff White works closely with Falletta and believes he embodies several attributes that have helped him become an exceptional leader. "In terms of dealing with clients, Sam is conscientious and consistently delivers high-quality results. He is relentlessly driven to evolve professionally and personally," said White.

As a manager, Falletta is committed to creating a work environment in which ideas and knowledge flow freely. "Sam is a firm believer in strengths-based management and he goes out of his way to help Incept team members function in roles where they are most capable of producing exceptional results," said White. "He's very good at helping everyone understand their role and how it impacts the organization."

Professional History
Falletta began at the company in 1997 as a recent business school graduate of the University of Akron. He spent his first few years at Incept honing the communication, listening and leadership skills necessary to forge productive client and employee relationships. Throughout his tenure he has held various leadership positions including vice president/general manager and chief operating officer. Currently, Falletta is also a part-time instructor of Marketing at the University of Akron.

Falletta has also contributed greatly to Incept's corporate social responsibility goals over the years. Each year the company makes a difference in the lives of others by donating up to 10 percent of its earnings to local, national and international charitable organizations that help people in need around the globe.

In fitting with the company's culture of giving, Falletta used his talents to found the area's first official TEDxAkron event last October. The event is affiliated with TED, a nonprofit organization devoted to sharing world-changing ideas and projects from the world's leading thinkers and doers. Its conferences have featured leading world thinkers including Bill Gates, Al Gore, Jane Goodall, Sir Richard Branson and former UK Prime Minister Gordon Brown.

"TEDxAkron is a locally organized event that brings together community members for the purpose of discussing issues that impact the community. Its goal is to create positive change to the world starting with our immediate area," said Falletta.

About Incept 
Incept is a conversational marketing firm specializing in call center and social media support services for the blood center, commercial software and automotive industries. Visit Incept on the web at www.inceptresults.com and www.inceptsaves.com.

Incept Celebrates World Blood Donor Day 2010 on June 14th

Fri, 11 Jun 2010 15:53:59 -0600

6/11/2010 - Incept, a Canton-based conversational marketing firm, specializes in building relationships through conversations with blood donors. They support blood centers nationwide, but are not themselves a blood center. Accordingly, what is about to happen on June 14th - World Blood Donor Day 2010 - will be nothing short of incredible.

"It's amazing how our staff is so committed to making sure our blood center clients have a safe and adequate blood supply," stated Sam Falletta, President and Chief Results Officer of Incept. "We strive to be an extension of each of our client organizations, so supporting World Blood Donor Day 2010, was a very natural way for us to celebrate the donors themselves who make life-saving sacrifices."

Incept plans to engage staff, friends and family through the use of social media channels such as Facebook, Twitter and LinkedIn. Skype sessions are scheduled with recipients nationwide to share their stories, while also allowing them the opportunity to meet and speak to the employees of Incept who did their part to save lives. Throughout the day there will be refreshments, employees sharing stories of how blood donors have touched their lives, and a pledge form for all employees to commit to making their next blood donation!

About Incept
Incept is a conversational marketing firm specializing in donor recruitment, coordinator support, internal call center consulting, inventory management through procedure conversion, and social media management. Incept is currently hiring as many as 50 new employees to help save lives across the country.

For more information, please contact Billie Johnson at 330.649.8000.

Central Blood Bank Selects Incept to Brighten Lives in Pittsburgh

Tue, 15 Sep 2009 16:22:39 -0600

9/15/2009 - Canton, Ohio. Pittsburgh based Central Blood Bank (A subsidiary of The Institute for Transfusion Medicine), the 4th largest blood collection organization in the US, has recently closed its Chicago based contact center and out-sourced all call related, donor recruitment to Incept. The decision followed a 12-month, super lapsed recruitment test at Incept's Canton Ohio based conversational marketing firm. The project included recruiting inactive donors whose last blood donation was more than 5 years ago.

"Incept has provided tremendous service and has proven to be experts in their field. We just felt it was time to let them focus on what they do best, so that we could do the same" said Judi Matok, COO of Central Blood Bank.

"Central Blood Bank is a great partner. Their openness and flexibility make them a pleasure to work with". Stated Sam Falletta, President/Chief Results Officer of Incept. Falletta stated that the move will create an additional 24 jobs for the Canton based firm.

About Incept
Incept is a conversational marketing firm that specializes in conducting productive conversations with your current and potential donors, on your behalf.

To learn more about Incept, please visit www.InceptSaves.com or contact Billie Johnson - Billie.Johnson@InceptSaves.com or 800.586.6813

Incept Let's talk...results!

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Oklahoma Blood Institute Turns to Incept for Blood Donor Prospecting

Wed, 11 Jun 2008 12:01:53 -0600

Canton, Ohio: The Oklahoma Blood Institute has contracted Incept to head up its new donor prospecting initiative. Incept will be responsible for implementing multi channel donor recruitment solutions. Incept will also be responsible for conducting appointment reminder calls to maximize donor show rates and subsequent draws.

About OBI
OBI is the tenth largest non-profit regional blood center in America. It projects a need for 220,000 units of blood a year and provides transfusion blood products and clinical services to 125 medical facilities in Oklahoma and north central Texas with the help of nearly 700 employees working with as many as 800 volunteers and 2,600 drive coordinators. In addition to its headquarters and laboratories, OBI maintains four donor centers in the Oklahoma City area with regional centers in Tulsa, Lawton, Enid, Ardmore, Ada and Ponca City. OBI also operates the Texas Blood Institute in Wichita Falls.

About Incept
Incept is a conversational marketing firm that specializes in conducting productive conversations with your current and potential donors, on your behalf.

To learn more about Incept, please visit www.InceptSaves.com or contact Billie Johnson - Billie.Johnson@InceptSaves.com or 800.586.6813

Incept Let's talk...results!

Community Blood Services contracts Incept to conduct blood donor tele-recruitment services.

Fri, 30 May 2008 09:45:49 -0600

Community Blood Services has contracted Incept to conduct current and lapsed telerecruitment activities for 2 of its fixed sites and varying mobile locations. Incept will also be responsible for conducting appointment reminder calls to maximize donor show rates and subsequent draws.

About Community Blood Services
Community Blood Services, a not-for-profit organization that supplies blood and blood products to more than 30 hospitals in the NJ/NY region, has been devoted to serving the community's transfusion medicine needs for more than 50 years since it was founded in 1953. Donations of blood and blood products, umbilical cord blood, stem cells and bone marrow join individuals, organizations, businesses and communities together in partnership with us to help save lives.

About Incept
Incept is a conversational marketing firm that specializes in conducting productive conversations with your current and potential donors, on your behalf.

To learn more about Incept, please visit www.InceptSaves.com or contact Billie Johnson - Billie.Johnson@InceptSaves.com or 800.586.6813

Incept Let's talk...results!

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Four New York City fire fighters from the Tenhouse in lower Manhattan, were the guests of Incept during a recent charity golf outing in West Orange, New Jersey.

Mon, 17 Sep 2007 12:08:12 -0600

CANTON, OHIO-September 17, 2007--Four New York City fire fighters from the Tenhouse in lower Manhattan, were the guests of Incept during a recent charity golf outing in West Orange, New Jersey.

The Tenhouse, www.fdnytenhouse.com, is the Liberty Street firehouse directly across from ground zero and lost six fire fighters on 9/11.

Joining Founder/Chief Listening Office, Jeff White and President/Chief Results Office, Sam Falletta, at the Crestmont Country Club were Captain Tom Engel, and firefighters, Matt Mills, Frank Curyn and Tim Doherty.

Incept was a primary sponsor for the annual Blood Center of New Jersey fundraising event, held just 45 minutes from Manhattan. The website for the Blood Center is www.bloodnj.org.

"I was watching coverage of the 9/11 attacks on television and it occurred to me that we had an extra foursome as part of our sponsorship", stated Jeff White. "I thought it was the least we could do to honor those heroic fire fighters. Especially one of the hardest hit fire houses on that tragic day. Incept would like to extend a heartfelt debt of gratitude to the FDNY for their sacrifice on and after 9/11."

About Incept
Incept is a conversational marketing firm that specializes in conducting productive conversations with your current and potential donors, on your behalf.

To learn more about Incept, please visit www.InceptSaves.com or contact Billie Johnson - Billie.Johnson@InceptSaves.com or 800.586.6813

Incept Let's talk...results!

Rhode Island Blood Center has chosen Canton-based Incept to provide blood donor tele-recruitment services to help meet their daily demand of over 280 units

Mon, 16 Oct 2006 12:16:59 -0600

Over the last 27 years, the center has worked to meet the demand for blood within a three-state radius. Incept will target local community members that have not previously donated in order to help build a donor base for the center.

"Having previously managed Rhode Island's lapsed and new donor recruiting programs, we are very excited to continue building on the foundation that supports such a great community," Billie Johnson, Incept's Vice President, New Client Results said. "We are thrilled when one of blood bank clients looks to us to help increase their donor base."

About Rhode Island Blood Center
The Rhode Island Blood Center is dedicated to steady growth and improvement in the community blood program. Their goal is to ensure that all Rhode Islanders have immediate access to a safe and plentiful blood supply.

The Blood Center is much more than just a blood collection organization. Their more than 350 employees are involved in education, the national marrow donor program, DNA testing and various patient treatment programs at local hospitals. They are also involved in a variety of local and national research programs in an effort to improve all aspects of the blood banking industry. The website for the Blood Center is www.ribc.org.

About Incept
Incept is a conversational marketing firm that specializes in conducting productive conversations with your current and potential donors, on your behalf.

To learn more about Incept, please visit www.InceptSaves.com or contact Billie Johnson - Billie.Johnson@InceptSaves.com or 800.586.6813

Incept Let's talk...results!

San Diego Blood Bank increases donor commitment with help from Incept.

Sun, 11 Jun 2006 15:32:07 -0600

San Diego Blood Bank, a leader in the donor recruitment industry, has been serving its district since 1950. The Blood Bank wanted to increase their supply and donor list as the needs in the industry continue to rise. Joining with Incept, a conversational marketing firm based in Canton, Ohio, a campaign was designed to contact donors directly and allow them to schedule an immediate appointment.
"We are proud to help design a campaign that ultimately saves lives," Billie Johnson, Incept's Director of Client Services said. "San Diego Blood Bank provides services for its community that continue to promote life and help the demands in transfusion medicine."
Incept targeted individuals who knew the advantages of the donating procedure and had previously given before. This strategy reduced the amount of time necessary to reeducate and establish the efforts of the blood center. The campaign was designed to help these individuals chart their last appointment, continue awareness of upcoming blood drives and review their schedule to make another donation appointment.

About Incept
Incept is a conversational marketing firm that specializes in conducting productive conversations with your current and potential donors, on your behalf.

To learn more about Incept, please visit www.InceptSaves.com or contact Billie Johnson - Billie.Johnson@InceptSaves.com or 800.586.6813

Incept Let's talk...results!

Incept Partners With Gulf Coast Regional Blood Center in Unique Donor Recruitment Strategy

Fri, 01 Jul 2005 10:29:02 -0600

Tailoring services to address specific customer needs has made Incept a leader in the blood donor recruiting industry. The company's work with Gulf Coast Regional Blood Services is a perfect example.

"We are very excited about the opportunity to partner with the Gulf Coast Regional Blood Center," says Incept's President/Chief Results Officer Sam Falletta. "They represent some of the most progressive ideas in blood donor recruiting, and are viewed by everyone as an industry leader."

Commonly known as "The Blood Center", GCRBC views donor recruitment and retention in a very different way than other blood centers. Taking a "less is more" approach, this Houston, Texas based blood center utilizes a comprehensive communication strategy that allows them to "touch" donors at various stages of their donation cycle using numerous methods. Donors are always kept apprized of upcoming events and drives in their local area. There is an emphasis on education related to the need for blood and blood products.

Donor communication is managed through a unique donor retention program called Commit for Life. Through this program, donors commit to making four donations in a year; they allow the blood center to contact them and they spread the word to others about the importance of donating blood. Donors are rewarded for participating by earning "points" that can be redeemed for unique and valuable premiums.

Incept is reactivating lapsed donors for Gulf Coast Regional Blood Services. Those who have not donated for one to three years are receiving recruitment calls.

"I am thrilled with this partnership," says Incept's Director of Client Services Billie Johnson. "To sum it up, The Blood Center does it right! From their internal infrastructure to the care and compassion they show their donors, Gulf Coast Regional Blood Center exemplifies the best practices in the industry."

About Incept
Incept is a conversational marketing firm that specializes in conducting productive conversations with your current and potential donors, on your behalf.

To learn more about Incept, please visit www.InceptSaves.com or contact Billie Johnson - Billie.Johnson@InceptSaves.com or 800.586.6813

Incept Let's talk...results!

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Incept Continues Growth as Blood Donor Recruitment Industry Leader

Fri, 29 Apr 2005 15:13:58 -0600

Incept has established a reputation throughout the country as a leader in the blood donor recruitment industry.

For the fourth consecutive year, the company was an exhibitor at the Association of Donor Recruitment Professionals (ADRP) national conference. Reaction from those in attendance clearly indicated that Incept has made its mark on the industry.

"It is great to have attendees approach us and ask how we're doing, what we have new to offer, and - in several cases - even thank us for doing a great job when calling for their center" notes Billie Johnson, Director of Client Services.

"In traveling to the ADRP conference again this year, I am reminded of the quality of work Incept is providing to organizations responsible for providing blood to the nation's hospitals," Sam Falletta, Incept's Chief Operating Officer was quotes as saying. "Being able to meet with clients we service and hear stories of those affected by blood donations truly makes me proud to be associated with this organization.

Unlike any other area that we work in," emphasizes Falletta, "our success truly can be the difference between life and death."

"This conference," Johnson noted of the Charlotte, North Carolina event, "is a wonderful way to spend time with our clients." She concluded, "I'm looking forward to the next conference in Fort Worth next year!"

About Incept
Incept is a conversational marketing firm that specializes in conducting productive conversations with your current and potential donors, on your behalf.

To learn more about Incept, please visit www.InceptSaves.com or contact Billie Johnson - Billie.Johnson@InceptSaves.com or 800.586.6813

Incept Let's talk...results!

Incept Exhibits for Third Consecutive Year at ADRP Conference

Tue, 25 May 2004 15:23:52 -0600

Incept has become a specialist in blood donor recruiting over the past five years and is enhancing brand awareness through participation in the annual Association of Donor Recruitment Professionals conference.

"The objective of the show," explains Incept Director of Client Services Billie Johnson, "is for everyone to put politics aside and share ideas on how to recruit more blood donors and how to increase the average number of donations per donor on an annual basis."

"The conference was fantastic and it was great to meet so many people so dedicated to recruiting blood donors," Incept Chief Operating Officer Sam Falletta says.

Incept Executive Vice President Brad White observes, "Sometimes it takes an event like this to realize how much our calling affects other people. Only 5% of the population give blood and normally only donate 1.6 times a year."

Attending her fourth ADRP event, Johnson observes, "Comparatively, this conference was quite different from previous shows. The attendance was a record high. (with about 425 attendees) Typically, there are about 20 exhibitors, and this year there were 31."

Incept Director of Client Services emphasizes, "The key strategy for this show is branding. When a center begins to think of outsourcing, they need to think...Incept. By exhibiting at the ADRP, we try to make our name synonymous with tele-recruiting."

"We met with several people who said that they had heard good things about us," COO Sam Falletta points out. "I am confident that our training, account management and quality control make us the best call center in the industry for tele-recruiting, but I want to make sure the whole industry knows that."

"Outsourcing tele-recruiting is very scary for blood centers," Billie Johnson notes, "so they approach it with extreme caution."

"Over the next year I think you'll see some changes in he way we recruit new donors and reactivate lapsed," says Brad White. "I think you'll see a lot more creativity with appeals and scripting that work to motivate people to give."

About Incept
Incept is a conversational marketing firm that specializes in conducting productive conversations with your current and potential donors, on your behalf.

To learn more about Incept, please visit www.InceptSaves.com or contact Billie Johnson - Billie.Johnson@InceptSaves.com or 800.586.6813

Incept Let's talk...results!

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Launch of Program for American Red Cross Greater Ozarks - Arkansas Region an Outstanding Success

Tue, 02 Mar 2004 15:07:35 -0700

As a test for the American Red Cross's Greater Ozarks - Arkansas Region, Incept made mobile blood drive calls that had previously been handled by temporary employees. From the very start, program results were great. It took only eight days from the time the test began for the client to give a "go" for the rollout of the program. Donor Support Supervisor Terri J. Rimer noted that the Greater Ozarks - Arkansas Region was "very satisfied" with Incept's performance.

Regarding the use of the temporary personnel, Rimer explained that it, "became very expensive as they are not reliable and we needed to re-train frequently."

Incept Junior Account Representative Julia Koffel credits the success of the Ozarks program to "extremely energetic and professional CME's and extremely nice donors!"

Commenting on the service Incept has provided, Terri J. Rimer says, "I am extremely satisfied with the response time."

"We are really excited about the opportunity to work with an organization like the American Red Cross because of the work that they do saving lives around the world." emphasizes COO Sam Falletta. "The success of this test proves that our agents truly are exceptional at helping recruit and retain blood donors. We look forward to a long relationship."

About Incept
Incept is a conversational marketing firm that specializes in conducting productive conversations with your current and potential donors, on your behalf.

To learn more about Incept, please visit www.InceptSaves.com or contact Billie Johnson - Billie.Johnson@InceptSaves.com or 800.586.6813

Incept Let's talk...results!

Blood Center of New Jersey Begins Pilot Project to Outsource Apheresis Calling

Tue, 03 Jun 2003 12:22:03 -0600

This pilot-calling program, conducted on behalf of the Blood Center of New Jersey's Muhlenberg site, was such a success that after the test was completed the project was rolled out and continues to the present day.

Blood centers regard their Apheresis donor's as "the cream of the crop". This is due to the fact that the collection of Apheresis is considerably different than a whole blood donation. With Apheresis, blood is drawn from the donor, processed immediately and the donor receives their "red cells" back while only the platelets are kept. This allows a blood center to collect a higher volume of platelets, from a single donor, which are precious to the patients who need them. Primary uses are to assist burn victims, cancer patients and patients with clotting deficiencies. The process of collecting Apheresis donations is quite a bit longer, almost double the length of a whole blood donation, and in most cases requires use of needles in both arms of the donor.

"We have a wonderful business relationship with The Blood Center of New Jersey, " says Director of Client Services Billie Johnson. The Apheresis pilot test was the latest program since Incept's association with The Blood Center of New Jersey began in November, 2001. "For a call center to have the trust from a blood center to call their "best donors" in itself is a huge compliment to our quality and the manner in which we represent the center," Johnson adds.

About Incept
Incept is a conversational marketing firm that specializes in conducting productive conversations with your current and potential donors, on your behalf.

To learn more about Incept, please visit www.InceptSaves.com or contact Billie Johnson - Billie.Johnson@InceptSaves.com or 800.586.6813

Incept Let's talk...results!